Sam Amid English

SAM AMID · EDELTAKTIK®

Clarity, communication and leadership.
Grounded in experience.

I help business owners, leaders and teams take a more intentional approach to collaboration, communication and decision-making.

Consultant · Coach · Mediator · Certified HBDI® Practitioner

Sam Amid
(C) Max Bechmann
AT A GLANCE

Strategic thinking. A clear understanding of people.

My work draws on more than three decades of experience in sales, leadership, team management, training, events and organisational change.

Today, I bring that experience to consulting, coaching, mediation and HBDI®, helping people find direction in complex situations and build lasting collaboration where there is friction.

What I believe: Good collaboration starts with understanding how people think, communicate and make decisions.

WHAT I STAND FOR

Clarity. Responsibility. Effective communication.

01

Create clarity

Make sense of complex situations and identify a useful next step.

02

Strengthen communication

Understand different ways of thinking and help conversations connect.

03

Build lasting collaboration

Develop a shared understanding of responsibilities and decision-making.

PROFESSIONAL BACKGROUND

Experience in sales, leadership and operations.

My perspective has been shaped by businesses where communication, motivation, sales, structure and leadership come together every day.

01

Stulz Druck & Medien

A foundation in printing, media and production, shaping my focus on precision, quality and delivery.

02

Mary Kay Cosmetics

Sales development, sales support, training and events, with a focus on people and their development.

03

Tupperware Germany & Austria

Leadership, sales enablement, CRM and ERP projects, and operational responsibility through organisational change.

(c) Adobe Stock / Adobe Express
HOW I WORK

Bringing together HBDI®, mediation and leadership experience.

HBDI® reveals thinking and communication preferences, providing a shared language without putting people into boxes.

Mediation skills help people work through tensions and understand underlying interests in a structured way. This creates a stronger basis for decisions and lasting collaboration.

THE MEANING BEHIND EDELTAKTIK®

A name that reflects my values.

For me, “Taktik” means acting with intention, fairness and responsibility, rather than manipulation.

“Edel”, the German word for noble, reflects the values behind that approach: thinking clearly, speaking respectfully and acting effectively.

MY APPROACH

Understand first. Find clarity. Take action.

01

Understand

Explore the situation, underlying interests and different ways of thinking.

02

Clarify

Establish a clear direction and make conflict easier to address.

03

Act

Turn insights into practical next steps for leadership and collaboration.

YOUR NEXT STEP

Let’s explore what your situation needs.

Whether your focus is leadership, team communication, HBDI®, mediation or organisational development, our first conversation will help us identify the right approach.

Start a conversation